Patrick Leddin
Oversee content strategy, creation, and execution for award-winning author and leadership expert Dr. Patrick Leddin. Develop and manage daily, high-impact content across LinkedIn, Facebook, and Instagram to elevate the Patrick Leddin brand and promote his latest book, Disrupt Everything, in collaboration with James Patterson. Spearheaded content initiatives that have driven measurable growth, including reaching up to 10,000 views and 18,000 post impressions while scaling his social platforms such as Instagram, Facebook, and LinkedIn, which have a following of over 100K followers. Additionally, leverage data-driven insights to optimize engagement and performance across platforms
Saddlebrook Resorts
Collaborated with Saddlebrook's marketing team to develop creative assets and contributed to the overall content strategy for Saddlebrook Resort during their rebrand and brand refresh efforts. Partnered with the marketing team to craft a cohesive visual identity and strategic messaging shared across social platforms. Created on-brand content designed to drive engagement and reposition Saddlebrook in the competitive luxury hospitality space. Assets and strategy supported a consistent, refreshed presence across digital platforms.
Vanderbilt Athletics
Managed and produced daily, engaging content across major social media platforms for Vanderbilt Swimming, a Division I SEC athletics program. Drove significant growth, increasing engagement by 300% within the first four months and achieving a 600% increase after one year. Developed and facilitated successful content series and Instagram takeovers, including “Suits to Suits,” “Dore for a Day,” “Meet the Incoming Class,” and “Senior Week,” that strengthened team storytelling and fan connection. Oversaw a growing account of 6K followers and regularly collaborated with the broader @vucommodores platform, which reaches an audience of over 52.8K.
Two Chicks Cocktails
Collaborated with the digital marketing and strategy team for women-owned canned cocktail brand Two Chicks to craft engaging, on-brand social media concepts and write compelling copy that resonated with their target audience. Evaluated performance analytics monthly to identify trends, optimize content, and recommend data-informed strategies for continued growth. Contributed to the brand’s digital presence and engagement, supporting a growing community of 39.8K Instagram followers through consistent, strategy-backed content.
White Claw / Mikes Hard Lemonade
Collaborated with the digital marketing and strategy teams that serviced Mark Anthony Brands to develop strategic social media concepts for White Claw and Mike’s Hard Lemonade. Focused on amplifying brand presence through engaging, event-driven content at major live activations including SXSW, Bonnaroo, Country Thunder, and Lollapalooza. Helped bring to life creative campaigns such as “Mike’s Hard Questions” and “White Claw’s Next Wave Artists,” designed to boost real-time engagement and authentically connect with WC 235K and MHL 85.5K audience across key cultural moments.