Project Management
The project manager for the Positive Disruptors research team since February 2023. The project includes research on disruption for a forthcoming business leadership book in partnership with award-winning author James Patterson. Daily tasks include leading and organizing team meetings and project materials, establishing communication strategies between our team and authors, collaborating on innovative ideas and strategies, and conducting and synthesizing over 50 hours of interviews with Fortune 500 senior executives while maintaining quality relationships with interviewees and ensuring adherence to project timelines and goals.
Event Activations
Worked as a Summer intern for G7 Entertainment Marketing in Nashville. Daily tasks include executing brand partnerships with Fortune 500 clients and entertainment industry talent, curating brand content, developing digital marketing strategies, collaborating with utility NFTs, brand & influencer marketing, and overseeing sampling event activations such as Liquid Death, White Claw, Mike Hard Lemonade, and emerging brand Casa Azules Tequila Seltzers.
Social Media Strategy and Content Creation
Social manager for a Division 1 SEC Swim Team. Daily tasks included producing daily engaging content on social media accounts. Grew engagement by 300% within the first 4 months and doubled engagement by 600% after 12 months.
Created social media content and strategy for a women-owned canned cocktail brand called Two Chicks Cocktails. Daily tasks included producing daily engaging content, establishing influencer partnerships, and effectively communicating with graphic designers, the content team, and the client. I sat in the digital strategies department during this role.
Leadership
Successfully led 15+ Master's level final deliverables in the Master's of Marketing program at Vanderbilt University - Owen Graduate School of Management
Selected for the 2023 Deloitte Student-Athlete Leadership Experience program that supports student-athletes to create post-athletic career success. Participated in various workshops and networking events connecting with leaders at Deloitte and other student-athletes.
Vice President of the Student-Athlete Advisory Committee and sat on the SEC Student-Athlete Advisory Committee. During my time in this role, I successfully created a peer mentorship program where upperclassmen mentored underclassman athletes. Additionally, I successfully lobbied for athlete priority registration.