This brand strategy presentation for Nobu brands features a comprehensive audit of the luxury brand’s global presence and diverse portfolio, spanning high-end hospitality, fine dining, and lifestyle experiences. The project analyzed Nobu’s unique positioning at the intersection of luxury and culture, identifying opportunities to elevate its brand equity. Strategic recommendations included thoughtful brand extensions aligned with Nobu’s core values, innovative activation ideas to deepen experiential touchpoints, and targeted engagement tactics designed to strengthen loyalty among its discerning customer base.