Resume
Experience
FEB 2023 - PRESENT
Founder / Freelancer, Digital Marketing Agency
Taylor Ward Branding
Tampa, FL
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Elevates brands and amplifies impact through effective digital marketing solutions offering services such as digital brand audits, social media strategy, content creation and management, creative assets, emails and newsletters.
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Developed and executed strategic brand positioning initiatives, boosting client visibility and engagement across digital, social, and physical platforms.
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Served as lead creative strategist and social media manager for award-winning authors Patrick Leddin and James Patterson. Produced daily, high-impact social content (educational and promotional) to support the launch of Disrupt Everything, a forthcoming New York Times bestseller.
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Created and managed multi-channel advertising campaigns, optimizing performance through data-driven strategy and platform-specific creative.
FEB 2023 - DEC 2024
LEAD PROJECT MANAGER
Vanderbilt University
Nashville, TN
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Lead project manager for Disrupt Everything a New York Times best-seller and business leadership book in partnership with award-winning authors James Patterson and Patrick Leddin.
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Managed a team of 10 across 2 collaborative teams conducting research with the Disrupt Everything project at Vanderbilt University.
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Led and organized team meetings and project materials; established communication strategies between team and authors; collaborated on innovative ideas and strategies and conducted and synthesized over 100+ hours of interviews with Fortune 500 senior executives while maintaining quality relationships with interviewees.
SUMMER 2022
SUMMER MARKETING BRAND ANALYST
G7 Entertainment Marketing
Nashville, TN
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Executing brand partnerships with Fortune 500 clients such as White Claw, Liquid Death, Mike's Hard Lemonade, Therabody, TwoChicks Cocktails, and emerging brand Casa Azules Tequila Seltzers. This included email marketing, social media strategy, website development, and live event activations. In addition, I partnered with entertainment industry talent curating brand content, developing digital marketing strategies, collaborating with utility NFTs, brand & influencer marketing, and overseeing sampling event activations at Festivals such as LalaPalooza and Bonaroo.
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Created event activations for festivals such Bonaroo, Lalapalooza etc.
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Collaborated with utility NFTs, brand & influencer marketing, and regulatory industries i.e. adult beverages
JAN - MAY 2022
SPORTS MARKETING INTERN
Vanderbilt Sports Marketing
Nashville, TN
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Directed marketing and promotional campaigns for all 15 Vanderbilt Athletics Division 1 sports teams, creating engaging content and coordinating game operations and in-game entertainment.
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Created and led various social advertisement campaigns and promotional content for all 15 sports teams
SUMMER 2021
SUMMER ASSOCIATE
Cooley Public Strategies
Nashville, TN
Worked on 20+ projects for fortune 500 clients on the local, state, and Federal Levels. Contributed to 3 pieces of pending Legislation, and created public affairs content published in large local publications. Assisted clients in navigating local, State, and Federal regulatory issues. Used problem-solving and strategic thinking to engage policymakers and build relationships with opinion leaders. Attended city council meetings and budget hearings on behalf of clients.
SUMMER 2020
SUMMER CONSULTANT
End Slavery Tennessee
Nashville, TN
Integrated a new tea business formerly a part of Thistle Farms Nashville. Produced sustainable income through re-branding and commercializing new products, created new marketing strategies, generated employment opportunities for sex trafficking victims, developed a public education and awareness campaign.
Leadership
JAN - AUG 2023
SELECTED PARTICIPANT
Deloitte
Remote
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Selected for the 2023 Deloitte Student-Athlete Leadership Experience program that supports student-athletes to create post-athletic career success. Participated in various workshops and networking events connecting with leaders at Deloitte and other student-athletes.
2021 - 2023
SOCIAL MANAGER
Vanderbilt Athletics Sports Media
Nashville, TN
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Produced daily engaging content on social media accounts for a D1 SEC sports team.
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Grew engagement by 300% within the first 4 months and doubled engagement by 600% after 12 months.
2021 - 2023
VICE PRESIDENT & SEC BOARD MEMBER
Vanderbilt Athletics / SouthEastern Conference
Nashville, TN
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Lead and supported teammates and athletes in the Vanderbilt Athletics community as a representative for Vanderbilt Swimming. Organized social events, career workshops and peer mentorship events.
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Created and led a peer mentorship program where upperclassmen mentored underclassmen to cultivate a community of growth and support for Vanderbilt's athletics community.
2019 - 2023
WOMEN IN BUSINESS
Vanderbilt University
Active participant in club meetings, networking, and mentorship events.
Nashville, TN
Additional
Professional skillset
Project Management
Teamwork & Collaboration
Marketing Strategy
Go-to-Market Planning
Digital Analytics
Cross-Collaboration