ABOUT ME

Hi, my name is Taylor, and I am an expert in all things marketing, project management, and brand strategy specifically in the sports, entertainment, and media industries.

As a proud double Dore from Vanderbilt University, I have a vast array of experience that has best prepared me for a career in marketing and advertising. I have a strong background in project management, strategic partnerships, and brand strategy, with a proven track record of successful project planning and execution, building strategic partnerships, and executing lucrative brand strategies.

I leverage my expertise to develop strategic alliances that drive client growth and innovation

Looking to work together? Interested in learning more about me? Continue reading below

Want to learn even more? Read more on my resume here

Education

2023 - 2024

Master's of Science in Marketing
Vanderbilt University - Owen Graduate School of Management

Obtained a Master of Science in Marketing from Vanderbilt University - Owen Graduate School of Management in Spring 2024. Took valuable courses such as Marketing Communications in Advertising & Social Media, Marketing Strategy, Digital Marketing Strategy, Quantitative Analysis for Marketing Decision Making, and Brand Management. Participated in clubs such as Owen Consulting Club, Women’s Business Association, and Owen Marketing Association. Also participated in Brand Week where I led and developed strategic marketing plans and generated managerial insights that were implemented into active advertising campaigns for brands such as Graduate Hotels, Central BBQ & Learfield sports properties.

2019 - 2023

Bachelor's of Science
Vanderbilt University - Peabody College of Human Development

Obtained a Bachelor of Science from Vanderbilt University from the Human and Organizational Development Department in Spring 2023. also obtained two minors in Business and Psychology. During my time in undergrad, I was on the Vanderbilt Women's swim team where I was a four-year varsity letter winner, four-year SEC honor roll scholar, and Vice President of the Student-Athlete Advisory Committee and sat on the SEC Student-Athlete Advisory Committee board.

More About Me

Taylor Ward Brand Consulting

Taylor Ward branding is a brand consulting business with expertise in all things marketing, project management, and brand strategy specifically in the sports, entertainment, and media industries. I leverage my expertise to develop strategic alliances that drive client growth and innovation.

Masters of Science in Marketing, Spring 2024

Masters of Marketing Candidate 2024

- Lead and facilitated 15+ projects for clients throughout my time with Owen
- Relevant Coursework: Marketing Communications in Advertising & Social Media, Marketing Strategy, Digital Marketing Strategy, Quantitative Analysis for Marketing Decision Making, Brand Management.
- Clubs: Owen Consulting Club, Women’s Business Association, Owen Marketing Association.
- Participated in Brand week where my team received 2nd place overall

Project Manager

Project Manager for the Positive Disruptors project
- Manage teams conducting research for a forthcoming business leadership book in partnership with award-winning author James Patterson, ensuring adherence to project timelines and goals.
- Lead and organize team meetings and project materials, establish communication strategies between our team and authors, collaborate on innovative ideas and strategies, and conduct and synthesize over 50 hours of interviews with Fortune 500 senior executives while maintaining quality relationships with interviewees.

Bachelor's of Science, 2023

Miss Commodore recipient 2023

Four-Year Varsity Letter Winner

Vice President of Student Athlete Advisory Committee (SAAC) and sat on the SEC board